How to bring Locals to the platform? 

Through motivational campaigns, street campaigns. Invade people's minds with the local image (social networks, tv, web).
Use the tag method - the tag is the method used by urban artists who put their name on all the busiest spaces in the city to be recognized. 

What to do if intake is slow?
The first step will be the street campaigns and the digital ones. If the uptake is slow the strategy should turn to another digital medium. So we will do tv spot advertising (budget to be defined). So that we can enter to peoples houses and all possible places in the country. 

Factor to be a pickup acceleration solution: 
Not all apps have tv advertising. 
Key tool is to "invade" peoples houses when they drop their phones. 

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